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© 2019 by Jarin Photography

Personal Branding vs. Headshot: What is the difference?

Updated: Dec 6, 2019

Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

These sessions also differ from portrait sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

We are happy to set up custom recurring packages based on what you need for your business.

Is a Personal Branding Session right for you?

How do you know you need a Personal Branding Session?

You should consider a personal branding session:

- If you own any kind of business.

- If you are the face of your brand and it is important for people to connect with you.

- If you wish to take your business to the next level by stepping up your visual branding.

- If you want your ads to look fresh, polished and professional.

Ready to learn more? Reach out for a Discovery Call. There is no obligation, its just a chance for us to chat and see how a Personal Branding Session could benefit you and your business!